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Food Business

Khukri Rum from Nepal Enters Indian Market, Targets 20,000 Case Sales by FY26

Nepal's iconic Khukri Rum debuts in India, starting in Uttar Pradesh, Goa, and Maharashtra, with plans to expand to 10 cities by FY26. The brand aims to sell 20,000 cases and target the growing premium spirits market.

T
Team IFT
20 Mar 2025

Nepal’s famous Khukri Rum has made its official entry into the Indian market. MCKT Beverages Pvt. Ltd., the company bringing the rum to India, has launched it in Uttar Pradesh, Goa, and Maharashtra. The brand plans to expand to 10 cities across India by the end of the financial year 2026.

Khukri is aiming to sell 20,000 cases in India by FY26 as part of its goal to become a strong player in the growing premium spirits market. Known as the "rum from the top of the world," Khukri has a history of over 65 years and is produced by Nepal’s first distillery. The rum is made from Nepalese sugarcane and pure Himalayan water, and it is aged in special Shorea Robusta wood barrels. This gives the rum a rich and complex flavor, making it stand out in the premium segment.

Khukri Varieties and Pricing

Khukri is launching three types of rum for Indian consumers—Khukri XXX Rum, Khukri Spiced Rum, and Khukri White Rum.

Here are the prices in key states:

  • Uttar Pradesh: Rs 1,730 for XXX Rum and Rs 2,130 for Spiced Rum

  • Maharashtra: Rs 1,765 for XXX Rum and Rs 1,975 for Spiced and White Rum

  • Goa: Rs 1,600 for all three variants

Harsh Sinha, Country Director – India at MCKT Beverages Pvt. Ltd., said, "With India’s rising interest in premium spirits, this is the right time to introduce our iconic rum here. We are excited to share Nepal’s rich distilling tradition with Indian customers and aim to make Khukri a favorite among rum lovers."

Khukri’s arrival is expected to give Indian consumers a new premium option in the rum category, blending tradition and quality from the Himalayas.

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Khukri Rum from Nepal Enters Indian Market, Targets 20,000 Case Sales by FY26