Heritage Foods Acquires 51% Stake in Get-A-Way to Expand in Healthy Dessert and High-Protein Ice Cream Market

Heritage Foods Limited has announced the acquisition of a 51% controlling stake in Peanut Butter and Jelly Pvt. Ltd., the parent company of Get-A-Way, a fast-growing health-focused dessert brand known for its high-protein, no-added-sugar ice creams.

The move marks a strategic step in Heritage Foods’ Vision 2030 roadmap to strengthen its presence in the premium and functional dairy space, catering to India’s growing demand for mindful indulgence.

Strengthening Presence in the Healthy Dessert Segment

Under the acquisition agreement, Heritage Foods will hold 51% of Get-A-Way through secondary buyouts from existing investors, while the original promoters will retain the remaining 49%. The deal also includes an option for Heritage Foods to acquire an additional 20% stake by March 2026.

This partnership allows Heritage Foods to expand its product offerings in the super-premium, protein-rich, and no-added-sugar dessert categories—segments witnessing rapid growth among health-conscious and Gen-Z consumers.

A Step Toward Heritage Foods’ Vision 2030

Commenting on the development, Brahmani Nara, Executive Director of Heritage Foods, said the acquisition aligns with the company’s long-term goal of becoming a leading dairy nutrition company.

“Get-A-Way’s innovative product line and strong connect with younger audiences complement our expertise in dairy and nutrition,” she said. “This partnership will help us deliver nutritious, indulgent, and health-forward dairy solutions to meet evolving consumer lifestyles.”

Get-A-Way: A Fast-Rising Brand in Guilt-Free Indulgence

Founded in 2018 and formally incorporated in 2022, Get-A-Way has quickly established itself as a pioneer in the healthy dessert category. The brand’s offerings are made with whey protein and natural sugar substitutes, combining indulgence with nutrition.

CEO and Co-Founder Jash Shah said the partnership with Heritage Foods is a “transformative milestone” for the brand.

“With Heritage Foods’ scale and distribution strength, we can expand our reach across India while staying true to our mission—making guilt-free indulgence a part of everyday life,” he said.

Get-A-Way currently serves over 8,000 orders daily across 35+ cities via quick-commerce platforms, food delivery apps, and five offline parlours. The company is EBITDA neutral and reported double-digit revenues in FY25, with plans to double its topline in FY26.

Heritage Foods’ Strategy for Growth

The acquisition solidifies Heritage Foods’ foothold in the super-premium ice cream and functional dessert market, combining its manufacturing and dairy expertise with Get-A-Way’s innovation and consumer appeal.

This partnership enables Heritage Foods to target India’s fast-growing market for healthy desserts, characterized by increasing demand for protein-rich, no-added-sugar, and low-calorie indulgence options.

Conclusion: A Strategic Move Toward Health and Innovation

With this acquisition, Heritage Foods positions itself at the intersection of taste, nutrition, and conscious indulgence. The move reflects a broader trend in India’s food industry, where legacy dairy companies are partnering with new-age health brands to capture the attention of younger, health-aware consumers.

As the healthy dessert and protein-based snacking market continues to expand, the partnership between Heritage Foods and Get-A-Way is set to redefine how Indians experience indulgence—guilt-free and delicious.

FAQs on Heritage Foods–Get-A-Way Acquisition

1. What percentage of Get-A-Way has Heritage Foods acquired?
Heritage Foods has acquired a 51% controlling stake in Get-A-Way and holds the option to purchase an additional 20% by March 2026.

2. What does Get-A-Way specialize in?
Get-A-Way offers health-focused desserts and ice creams that are high in protein, made with whey, and free from added sugars, catering to fitness-conscious consumers.

3. How does this acquisition fit into Heritage Foods’ Vision 2030?
It supports Heritage Foods’ goal of becoming a leading dairy nutrition company by expanding into the fast-growing healthy dessert and functional dairy segment.

4. Who will manage Get-A-Way after the acquisition?
Operational management will remain with the original promoters, while Heritage Foods will provide strategic guidance and oversee the company’s expansion.

5. What are Get-A-Way’s current operations and growth plans?
The brand currently serves over 8,000 orders daily across 35+ cities and plans to double its revenue in FY26 with the help of Heritage Foods’ distribution and manufacturing scale.