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Food Business

Country Delight Enters Plant-Based Market with New Oats Beverage Priced at ₹40

Country Delight launches its first plant-based product — a pure and unsweetened oats beverage made from Australian oats. Priced at ₹40, it's aimed at health-conscious, lactose-intolerant, and allergen-sensitive consumers.

Y
Yash Singh
25 Jun 2025

Country Delight, known for its fresh and natural dairy products, has now stepped into the plant-based market with the launch of its new "Oats Beverage." This drink is made for health-conscious people who want a nutritious, clean, and affordable dairy-free option.

The company has priced this new drink at just ₹40 for a 400ml bottle, making it one of the most affordable oat-based drinks in India. It’s made with premium Australian oats and is completely free from added sugar, preservatives, soy, and nuts — making it safe and suitable for many different kinds of consumers.

“We want to help people in India live better by offering healthy food choices,” said Chakradhar Gade, CEO and Co-founder of Country Delight. “This new oats beverage is our way of bringing something nutritious and tasty without compromising on quality.”

Who is it for?

This new oats drink is perfect for:

  • People who are lactose intolerant – It’s dairy-free and gentle on the stomach.

  • Those with food allergies – It contains no nuts or soy, which are common allergens.

  • Fitness lovers and clean eaters – It’s unsweetened, high in fiber, and made with minimal ingredients.

  • Anyone looking for a plant-based, healthy lifestyle – No added sugar, no chemicals, just natural goodness.

Why It Stands Out:

  • Made with Australian oats

  • No added sugar or sweeteners

  • No preservatives or chemicals

  • Nut-free and soy-free

  • Helps with digestion

  • Certified for safety and hygiene (ISO, USFDA, FSSC, and Organic certified)

Country Delight performs over 140 quality checks every day to make sure the drink is fresh, safe, and high-quality.

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Country Delight Enters Plant-Based Market with New Oats Beverage Priced at ₹40