Cookd Raises ₹16 Crore in Pre-Series A Funding to Fuel South India Expansion

Cookd, the fast-growing digital home-cooking start-up headquartered in Chennai, has raised ₹16 crore in its Pre-Series A funding round. The investment was led by Spring Marketing Capital, with participation from Eternal Capital, Sun Icon Ventures, and PeerCheque.

Founded in 2020 by Aathitiyan V.S., Cookd has built a loyal following of over 6 million across YouTube, Instagram, and Facebook, drawing between 150 to 170 million monthly views. Beyond its engaging cooking videos, the brand sells a curated range of home-cooking products — including biryani kits, cooking pastes, ready-to-use recipe kits, and a selection of traditional and modern masalas.

“We will be using the funds to expand our presence in the Tamil Nadu market and also enter the Kerala and Andhra Pradesh markets,” said Aathitiyan. “A lot of people watch our videos in these two markets and there has been good demand. With the fresh funds, we are also building a new category of cooking products that combines authenticity, convenience, and control. Our goal is simple: help people cook more often and with joy.”

Cookd's products are already available in over 1,600 retail stores across the region. According to Aathitiyan, one of the brand’s most successful innovations has been its complete biryani kits, which simplify the process for consumers while preserving authentic taste — a step beyond just selling spice blends.

The latest funding reflects growing investor interest in content-driven food brands that bridge digital influence and offline product sales. Cookd plans to deepen its presence in Tamil Nadu while aggressively entering new markets in South India, leveraging its content reach and product innovation to stand out.