Amul Responds to Viral Video Claiming ‘Masti Dahi’ Quality Failure, Assures Consumers of Safety

India’s leading dairy brand Amul has issued an official clarification after a video circulating on social media alleged that its Masti Dahi failed quality tests. The company has strongly denied the claims, assuring consumers that the product meets all Food Safety and Standards Authority of India (FSSAI) requirements and internal quality benchmarks.

What Is the Viral Claim About Amul Masti Dahi?

A video shared widely on WhatsApp and other social media platforms claims that Amul Masti Dahi did not pass certain quality checks. The video, reportedly attributed to a private testing entity, raised concerns among consumers regarding hygiene and safety standards.

Amul, however, has stated that the video is misleading and does not reflect the actual quality of its product.

Amul’s Official Clarification on Product Quality

In a public interest statement, Amul confirmed that it reviewed its manufacturing process and quality clearance reports for the specific batch mentioned in the video. According to the company, the batch in question complies with all mandatory food safety norms.

Amul emphasised that Masti Dahi meets FSSAI standards along with the brand’s internal quality protocols, which are considered among the most stringent in the dairy industry.

Why Handling Matters for Dahi Products

Amul highlighted that dahi is a live fermented product, containing beneficial bacteria. Because of its nature, improper handling during storage, transportation, or sampling can impact test results.

The company noted that it is unclear how the sample shown in the viral video was stored or handled before testing, which may have influenced the outcome.

Manufacturing Standards and Quality Checks at Amul

Amul Masti Dahi is produced in ISO-certified dairy facilities using modern processing systems. Before reaching consumers, the product undergoes more than 50 quality and hygiene tests, including microbial and safety checks.

These tests are conducted to ensure consistency, safety, and freshness across all batches.

Pouch vs Cup: Is There a Quality Difference?

Addressing another common concern, Amul clarified that Masti Dahi sold in pouches and cups follows the same production and hygiene process. The difference in pricing is linked only to packaging material costs, not quality or safety standards.

Concern Over Misinformation on Social Media

Amul warned that such unverified videos can spread unnecessary fear among consumers. The company urged people to rely on official statements and regulatory authorities for accurate information related to food safety.

Consumers with doubts have been encouraged to contact Amul’s customer care directly.

Conclusion: What Consumers Should Know

Amul has categorically denied claims of quality failure in its Masti Dahi and reaffirmed its commitment to food safety and transparency. As misinformation continues to spread rapidly online, experts advise consumers to verify claims through credible sources before drawing conclusions.

Frequently Asked Questions (FAQ)

1. Did Amul Masti Dahi really fail quality tests?

No. Amul has clarified that the product meets all FSSAI and internal quality standards, and the viral claim is misleading.

2. Why can test results differ for dahi products?

Dahi is a live fermented food. Improper storage or handling before testing can affect results.

3. Are Amul Masti Dahi pouches inferior to cups?

No. Both pouch and cup variants undergo the same processing and hygiene checks. The price difference is due to packaging costs only.

4. How many quality tests does Amul conduct?

Amul stated that its dahi products go through over 50 stringent quality and hygiene tests before dispatch.

5. Where can consumers raise concerns about Amul products?

Consumers can contact Amul’s customer care via its toll-free number or official email for clarification.