Amul, the popular Indian dairy brand known for its topical cartoons, commemorated the success of the recently released Bollywood film "Crew." The illustration features the film's leading actresses, Kareena Kapoor, Tabu, and Kriti Sanon, depicted in their flight attendant uniforms and holding buttered toast.
Staying true to their signature style, Amul incorporated a clever wordplay. The text reads "Please fasten your eat belts" at the top, and "Amul Crew Ka Cut" below. The caption on their social media post reads "#Amul Topical: Three female lead entertainer is a hit with audiences!"
The creative tribute garnered appreciation from the film industry. Actresses Kapoor, Sanon, and Tabu all acknowledged the post with amusement on their social media platforms. Kapoor wrote, "Rocking and rolling with my crew. Pat on our back girls. Sona kahan hai?" [Where is the gold?] Sanon expressed her delight, calling it another achievement on her wishlist. Tabu simply reacted with a heart emoji.
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Rhea Kapoor, one of the film's producers, shared her enthusiasm, stating, "LOVE THIS! Never gets old thank you @amul_india." Actor Anil Kapoor, Rhea's father, also chimed in, finding the topical "so cool."