In a major step towards mindful and guilt-free drinking, Ghodawat Consumer Limited (GCL), the FMCG arm of the Sanjay Ghodawat Group, has launched Coolberg Diet — India’s first zero-sugar malt beverage. Specially designed for modern, health-conscious consumers, the drink delivers a refreshing experience without added sugar, alcohol, or caffeine.
A Beverage for the Wellness-Driven Generation
With increasing consumer preference for low-calorie, zero-sugar drinks, Coolberg Diet enters the Indian market as a category-defining innovation. Available in Peach and Strawberry flavours, this premium malt beverage is packaged in a stylish 330 ml glass bottle, priced at ₹109.
The drink contains less than 5 kcal per 100 ml, making it suitable for fitness enthusiasts, diabetics, keto followers, and calorie-conscious individuals. Its caffeine-free and alcohol-free composition positions it as a smart alternative to sugary soft drinks and mocktails.
Leadership Speaks: “A Lifestyle Choice, Not Just a Drink”
Salloni Ghodawat, CEO of Ghodawat Consumer Limited, said:
“At GCL, we’ve always aimed to innovate with products that meet evolving consumer needs. Coolberg Diet isn’t just a beverage — it’s a lifestyle choice for people who want to enjoy taste and refreshment without compromising their health.”
She further added that as the demand for functional and guilt-free beverages continues to grow, the company is confident that Coolberg Diet will become a preferred choice for consumers seeking balance, flavour, and wellness.
Redefining the Non-Alcoholic Beverage Market
Coolberg Diet’s unique formulation of zero sugar, no caffeine, and zero alcohol sets it apart from traditional beverages. Its versatility makes it perfect for any occasion — from post-workout refreshment to social gatherings. The drink can also be used as a base for mocktails and mixers, appealing to India’s growing community of non-alcoholic drink enthusiasts.
This launch marks a strategic move for Ghodawat Consumer as it strengthens its position in the fast-growing functional beverage segment. The brand plans to make Coolberg Diet available through quick commerce platforms, modern trade stores, and general retail outlets across India.
Ghodawat Consumer’s Commitment to Innovation
Known for its diversified FMCG portfolio, Ghodawat Consumer continues to invest in innovation-driven and consumer-centric products. With the launch of Coolberg Diet, the company reinforces its focus on high-quality, wellness-oriented beverages that align with changing consumer lifestyles.
Conclusion: Pioneering a Guilt-Free Beverage Era
The introduction of Coolberg Diet marks a turning point in India’s beverage industry, blending innovation, taste, and health in one bottle. As consumers shift towards more mindful drinking habits, Ghodawat Consumer’s new launch is expected to lead the zero-sugar beverage revolution and inspire more FMCG brands to innovate in the health-focused category.
FAQs About Coolberg Diet
1. What is Coolberg Diet?Coolberg Diet is India’s first zero-sugar, zero-alcohol malt beverage launched by Ghodawat Consumer Limited under the Sanjay Ghodawat Group.
2. What are the flavours available in Coolberg Diet?Coolberg Diet is currently available in Peach and Strawberry flavours, with more variants expected soon.
3. Is Coolberg Diet suitable for diabetics and keto followers?Yes, with less than 5 kcal per 100 ml and no added sugar, Coolberg Diet is suitable for diabetics, fitness-conscious, and keto-following consumers.
4. Where can I buy Coolberg Diet?The beverage will be available on leading quick commerce apps, modern trade outlets, and general retail stores across India.
5. Does Coolberg Diet contain caffeine or alcohol?No, Coolberg Diet contains zero caffeine and zero alcohol, making it ideal for all age groups and occasions.