Britannia Bourbon has announced the launch of its innovative AI-powered dessert recipe platform, BourbonIT, developed in collaboration with Google Gemini’s multimodal technology. The platform has sparked the imagination of dessert lovers across India, generating over 28,000 unique recipe submissions that creatively incorporate the iconic chocolate biscuit.
As part of this campaign, Britannia has partnered with renowned pastry chef and entrepreneur Pooja Dhingra, who will take on the role of Chief Tasting Officer. In this capacity, she will handpick five standout recipes from the thousands submitted, recreating them in her own kitchen. From Bourbon-infused modaks to inventive fusion cheesecakes, Dhingra will breathe life into these imaginative creations, highlighting the versatile charm of Britannia Bourbon.
The five grand prize winners will be rewarded with an exclusive trip to Switzerland, while 20 additional participants will receive brand-new iPhones as part of the contest.
Siddharth Gupta, General Manager – Marketing, Britannia Industries, expressed his excitement about the initiative:
"Britannia Bourbon has always been a symbol of indulgence, and with BourbonIT, we’ve brought consumer creativity into the spotlight. The response has exceeded our expectations, with dessert lovers reimagining Bourbon in incredible ways. Having Pooja Dhingra as our Chief Tasting Officer adds a whole new layer of excitement and authenticity to the campaign."
Sharing her enthusiasm, Pooja Dhingra said, "Desserts are a canvas for creativity, and BourbonIT proves that. The ideas submitted have been nothing short of extraordinary, and I’m thrilled to bring the top five recipes to life. It’s a beautiful celebration of flavor, innovation, and our shared love for chocolatey indulgence."
With BourbonIT, Britannia continues to blend tradition with technology, celebrating not only its classic biscuit but also the creativity of dessert enthusiasts across the country.