Ajay Devgn Launches ‘The GlenJourneys’ Luxury Single Malt in India — Crafted for the Indian Whisky Connoisseur

Bollywood superstar and entrepreneur Ajay Devgn has unveiled his premium single malt whisky brand, The GlenJourneys, marking his entry into India’s luxury spirits industry. Co-founded with Cartel Bros, a renowned name in the premium liquor segment, the brand aims to capture a strong foothold in India’s fast-growing single malt category.

Crafted in the Highlands, Curated for India: The Cask Series

The first release from The GlenJourneys is the Cask Series, designed specifically for the Indian palate. Distilled in the Scottish Highlands, this collection celebrates craftsmanship and innovation through its unique cask finishes:

• Rum Cask Finish
• Bourbon Cask Finish
• Sherry Cask Finish

Priced at around ₹6,409 in Mumbai, the Cask Series places itself strategically in India’s ultra-premium whisky segment, targeting enthusiasts seeking refined flavors and authenticity.

Ajay Devgn described the brand’s philosophy as a blend of “tradition, innovation, and patience,” highlighting how each cask finish captures the artistry of wood, time, and craftsmanship.

Aggressive Rollout Strategy Across India

After making a soft debut in select international duty-free markets, The GlenJourneys is now gearing up for a nationwide rollout.

First Market Launch: Maharashtra, where the brand aims to sell 10,000 cases by the end of this financial year.

Next Phase (November 2025): Expansion to Haryana, Uttar Pradesh, Goa, and Chandigarh, with metro cities like Delhi and Bengaluru expected to follow in early 2026.

This rollout positions The GlenJourneys as a major new player in India’s growing premium whisky landscape.

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The Ultra-Exclusive Pioneer Edition: A Collector’s Delight

In addition to the Cask Series, The GlenJourneys also offers a Pioneer Edition — a 21-year-old Highland single malt that represents the pinnacle of the brand’s craftsmanship.

Price: Around ₹50,000 per bottle

Limited Edition: Only 600 bottles released globally

This ultra-exclusive expression has already gained international acclaim, establishing The GlenJourneys as a serious contender among global single malt brands.

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A New Era of Celebrity-Led Luxury Spirits in India

Ajay Devgn’s foray into the whisky business mirrors a growing global trend of celebrity-backed luxury liquor brands. With India’s single malt market expanding rapidly and consumer preferences shifting toward premium experiences, The GlenJourneys could set a new benchmark for Indian whisky enthusiasts.

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FAQs about The GlenJourneys Whisky

1. What is The GlenJourneys by Ajay Devgn?

The GlenJourneys is a premium single malt whisky brand co-founded by Bollywood actor Ajay Devgn and Cartel Bros, crafted in the Scottish Highlands.

2. What makes the Cask Series special?

The Cask Series features unique finishes — Rum, Bourbon, and Sherry casks — designed to suit the Indian palate while maintaining authentic Scottish craftsmanship.

3. How much does The GlenJourneys whisky cost in India?

The Cask Series is priced at approximately ₹6,409 in Mumbai, placing it in the ultra-premium single malt segment.

4. Where is The GlenJourneys available?

The whisky is first launching in Maharashtra, followed by Haryana, Uttar Pradesh, Goa, and Chandigarh in late 2025, with other major cities in early 2026.

5. What is the Pioneer Edition of The GlenJourneys?

The Pioneer Edition is a rare 21-year-old Highland single malt priced at ₹50,000, limited to just 600 bottles worldwide.