Fabindia and ITC Sunfeast Baked Creations Partner to Launch Dine-In Cafes Across India

Fabindia, a leading homegrown lifestyle brand, has partnered with ITC Sunfeast Baked Creations to launch dine-in cafés at select Fabindia stores across India. This collaboration brings together two respected names in retail and food, offering customers a unique in-store experience that combines shopping with high-quality baked goods and beverages.

Founded in 1960, Fabindia is one of India’s largest and most renowned retailers, specializing in apparel and homeware. With 358 stores across 129 locations in India and 11 international outlets, Fabindia has built a strong reputation for its commitment to sustainability and ethical business practices.

ITC Sunfeast Baked Creations is known for its wide range of baked products that cater to the Indian palate while maintaining the highest standards of taste and innovation. The brand has been a key player in the baked goods market, offering convenience and quality, especially through food delivery services. This partnership with Fabindia will allow ITC to bring its expertise in baked goods to a new customer base within Fabindia’s stores.

The cafés will offer a diverse menu, featuring items such as pull-apart bagels, croissants, gourmet breads, and a variety of beverages. Customers will also be able to host events like birthday celebrations, kitty parties, and place bulk orders or seasonal gifts, such as for Diwali, at the ITC Sunfeast Baked Creations Café.

A Fabindia spokesperson shared, “We are thrilled to partner with ITC Sunfeast Baked Creations. At Fabindia Experience Centres, we aim to provide more than just retail—it's about delivering a holistic experience. Both brands share a commitment to quality and freshness. Health, nutrition, and ethical sourcing are priorities for both of us, and we are excited to offer this experience to our customers.”

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An ITC spokesperson added, “We are excited to work with Fabindia, a pioneer not just in retail, but also in promoting Indian crafts. Our goal has always been to offer the best food prepared with the finest ingredients. This partnership allows us to expand our reach and offer our products to more customers across India.”

This collaboration between Fabindia and ITC Sunfeast Baked Creations will create a unique blend of shopping and dining, providing customers with an enhanced in-store experience while enjoying quality baked goods.