Zomato Hikes Platform Fee to ₹12 Ahead of Festive Season, Following Rival Swiggy's Move
Zomato has increased its platform fee to ₹12 from ₹10 as the food delivery giant prepares for a surge in demand during the festive season. This move, which mirrors a recent hike by competitor Swiggy, is aimed at boosting revenue and improving profitability. Read on to understand the impact on customers, company financials, and the competitive food delivery landscape in India.