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<title>Indian Food Times &#45; : Brand Story</title>
<link>https://indianfoodtimes.com/rss/category/brand-story</link>
<description>Indian Food Times &#45; : Brand Story</description>
<dc:language>en</dc:language>
<dc:rights>Copyright © 2026 Indian Food Times &#45; All Rights Reserved.</dc:rights>

<item>
<title>THE OLD MONK STORY: How a Teetotaller Built India’s Most Iconic Rum Brand</title>
<link>https://indianfoodtimes.com/the-old-monk-story-how-a-teetotaller-built-indias-most-iconic-rum-brand</link>
<guid>https://indianfoodtimes.com/the-old-monk-story-how-a-teetotaller-built-indias-most-iconic-rum-brand</guid>
<description><![CDATA[ Old Monk is India’s most iconic rum brand, built on nostalgia, a distinct bottle and word-of-mouth marketing. A rare Indian brand story that still resonates. ]]></description>
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<pubDate>Sun, 18 Jan 2026 17:24:06 +0530</pubDate>
<dc:creator>Yash Singh</dc:creator>
<media:keywords>Old Monk story, Old Monk brand, Old Monk history, Mohan Meakin, Indian rum brands, Old Monk bottle, Old Monk revenue, rum market India, iconic Indian alcohol brand</media:keywords>
</item>

<item>
<title>Banaraswala – A Brand Bringing the Best Street Food of Varanasi Straight to Your Plate</title>
<link>https://indianfoodtimes.com/banaraswala-a-brand-bringing-the-best-street-food-of-varanasi-straight-to-your-plate</link>
<guid>https://indianfoodtimes.com/banaraswala-a-brand-bringing-the-best-street-food-of-varanasi-straight-to-your-plate</guid>
<description><![CDATA[ In the bustling heart of Ghaziabad, a vibrant culinary revolution is underway. Banaraswala, founded by the passionate Vibhanshu Mishra, isn&#039;t just a restaurant; it&#039;s a portal to the soul of Varanasi, a place where the timeless flavors of Banarasi street food come alive. ]]></description>
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<pubDate>Tue, 18 Mar 2025 22:06:27 +0530</pubDate>
<dc:creator>Team IFT</dc:creator>
<media:keywords>Banaraswala, Varanasi street food, authentic Banarasi cuisine, Banaraswala restaurant, traditional Indian food, tamatar chaat, Banarasi kachori, malaiyyo dessert, Banaras food experience, heritage Varanasi dining, ghats of Varanasi food, Banarasi street food culture, best street food in India, Banarasi paan, Indian culinary heritage</media:keywords>
</item>

<item>
<title>JhaJi Store – A Legacy of Pickling &amp;amp; Bringing the Authentic Taste of Mithila</title>
<link>https://indianfoodtimes.com/jhaji-store-a-legacy-of-pickling-bringing-the-authentic-taste-of-mithila</link>
<guid>https://indianfoodtimes.com/jhaji-store-a-legacy-of-pickling-bringing-the-authentic-taste-of-mithila</guid>
<description><![CDATA[ Darbhanga-based startup is redefining tradition with handcrafted pickles, global reach, and a mission-driven approach to community empowerment. ]]></description>
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<pubDate>Thu, 06 Feb 2025 21:05:35 +0530</pubDate>
<dc:creator>Team IFT</dc:creator>
<media:keywords>JhaJi Store, Mithila pickles, homemade pickles, traditional pickles, all-natural pickles, handcrafted pickles, Indian pickles, authentic flavors, pickle online, buy pickles India</media:keywords>
</item>

<item>
<title>Why Dunzo Struggled: A Simple Story of Big Lessons</title>
<link>https://indianfoodtimes.com/Why-Dunzo-Struggled%3A-A-Simple-Story-of-Big-Lessons</link>
<guid>https://indianfoodtimes.com/Why-Dunzo-Struggled%3A-A-Simple-Story-of-Big-Lessons</guid>
<description><![CDATA[ Dunzo had it all – early success, big investors, and massive growth. So why did it struggle to survive? Read the full story of its highs and lows! ]]></description>
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<pubDate>Sat, 11 Jan 2025 23:13:57 +0530</pubDate>
<dc:creator>Team IFT</dc:creator>
<media:keywords>Dunzo failure, Dunzo quick commerce, startup lessons, hyperlocal delivery, quick commerce challenges, Dunzo rise and fall, startup financial strategy, Dunzo Reliance investment, hyperlocal delivery struggles, startup sustainability</media:keywords>
</item>

<item>
<title>From ₹5 Bhujia to ₹94,310 Crore: Haldiram Gears Up for IPO, Capturing Global investors Attention and Making History</title>
<link>https://indianfoodtimes.com/from-5-bhujia-to-94310-crore-haldiram-gears-up-for-ipo-capturing-global-investors-attention-and-making-history</link>
<guid>https://indianfoodtimes.com/from-5-bhujia-to-94310-crore-haldiram-gears-up-for-ipo-capturing-global-investors-attention-and-making-history</guid>
<description><![CDATA[ Know how Haldiram, a ₹94,310 crore snack empire with roots in a small Bikaner shop, is gearing up for an IPO. With Indian and global investors like Temasek and Blackstone vying for stakes, this iconic brand is set to make history in the savoury snacks market. ]]></description>
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<pubDate>Fri, 10 Jan 2025 00:57:22 +0530</pubDate>
<dc:creator>Team IFT</dc:creator>
<media:keywords>Haldiram IPO, ₹94, 310 crore Haldiram, Indian snack brand IPO, global investors in Haldiram, Haldiram valuation, Indian savoury snacks market, Haldiram Hurun India ranking, iconic Indian brands, billion-dollar Indian companies, Haldiram investor interest</media:keywords>
</item>

<item>
<title>Rebel Foods | From India to the World, Revolutionizing Food with Technology and Passion</title>
<link>https://indianfoodtimes.com/rebel-foods-from-india-to-the-world-revolutionizing-food-with-technology-and-passion</link>
<guid>https://indianfoodtimes.com/rebel-foods-from-india-to-the-world-revolutionizing-food-with-technology-and-passion</guid>
<description><![CDATA[ Know how Rebel Foods, an Indian-born foodtech pioneer, is transforming global dining with its innovative cloud kitchens, cutting-edge technology, and a diverse portfolio of brands like Behrouz Biryani and Ovenstory Pizza. Know about its inspiring journey to global success! ]]></description>
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<pubDate>Thu, 09 Jan 2025 13:39:09 +0530</pubDate>
<dc:creator>Team IFT</dc:creator>
<media:keywords>Rebel Foods, Indian foodtech company, cloud kitchens, global food brands, food delivery innovation, Behrouz Biryani, Ovenstory Pizza, Sweet Truth desserts, AI-driven food operations, technology in food industry, global food startup success, Indian brand global expansion, Kallol Banerjee, Jaydeep Barman, Temasek investment, foodtech unicorn, quick-service restaurants, innovative food business model, Indian brand international impact, cloud kitchen technology</media:keywords>
</item>

<item>
<title>Lijjat Papad: A Journey of Taste, Empowerment, and Transformation</title>
<link>https://indianfoodtimes.com/lijjat-papad-a-journey-of-taste-empowerment-and-transformation</link>
<guid>https://indianfoodtimes.com/lijjat-papad-a-journey-of-taste-empowerment-and-transformation</guid>
<description><![CDATA[ Know the inspiring journey of Lijjat Papad, a women-led cooperative that started in 1959 with ₹80 and grew into a global brand, empowering over 45,000 women along the way. ]]></description>
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<pubDate>Sun, 05 Jan 2025 19:49:57 +0530</pubDate>
<dc:creator>Team IFT</dc:creator>
<media:keywords>Lijjat Papad, women empowerment, cooperative business, Indian snacks, papad-making, Shri Mahila Griha Udyog, inspiring brand story, Sarvodhya</media:keywords>
</item>

<item>
<title>Zepto’s Meteoric Rise: The Startup That’s Outrunning Blinkit and Swiggy, Why Zepto is One to Watch?</title>
<link>https://indianfoodtimes.com/zeptos-meteoric-rise-the-startup-thats-outrunning-blinkit-and-swiggy-why-zepto-is-one-to-watch</link>
<guid>https://indianfoodtimes.com/zeptos-meteoric-rise-the-startup-thats-outrunning-blinkit-and-swiggy-why-zepto-is-one-to-watch</guid>
<description><![CDATA[ Zepto posts ₹4,454 crore revenue in FY24, surpassing Blinkit and Swiggy Instamart. With improved margins and a new app, Zepto Cafe, the startup eyes food delivery and continued growth. ]]></description>
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<pubDate>Sun, 15 Dec 2024 18:04:23 +0530</pubDate>
<dc:creator>Team IFT</dc:creator>
<media:keywords>Zepto FY24 revenue, Zepto Cafe launch, quick commerce growth, Zepto vs Blinkit, Zepto financial performance, Zepto dark stores expansion, Zepto food delivery plans, Zepto profitability trajectory, Indian quick commerce market, Aadit Palicha Zepto</media:keywords>
</item>

<item>
<title>The Parle&#45;G Pricing Secret: How the Iconic Biscuit Maintained Its Price for 25 Years</title>
<link>https://indianfoodtimes.com/the-parle-g-pricing-secret-how-the-iconic-biscuit-maintained-its-price-for-25-years</link>
<guid>https://indianfoodtimes.com/the-parle-g-pricing-secret-how-the-iconic-biscuit-maintained-its-price-for-25-years</guid>
<description><![CDATA[ Check how Parle-G maintained the same price of ₹4 for over 25 years using clever strategies like shrinkflation and operational efficiency. Learn the secret behind its affordable pricing and customer loyalty. ]]></description>
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<pubDate>Sat, 14 Dec 2024 14:57:17 +0530</pubDate>
<dc:creator>Team IFT</dc:creator>
<media:keywords>Parle-G price history, shrinkflation example, Parle-G ₹4 price, Parle-G affordability, biscuit shrinkflation, Parle-G price increase 2021, operational efficiency in pricing, psychological pricing strategies, Parle-G biscuit history, Parle-G marketing strategy</media:keywords>
</item>

<item>
<title>Zepto Launches &amp;apos;Jarvis&amp;apos;: A Game&#45;Changing Advertising Platform for Brands and Sellers</title>
<link>https://indianfoodtimes.com/zepto-launches-jarvis-a-game-changing-advertising-platform-for-brands-and-sellers</link>
<guid>https://indianfoodtimes.com/zepto-launches-jarvis-a-game-changing-advertising-platform-for-brands-and-sellers</guid>
<description><![CDATA[ Zepto unveils &#039;Jarvis,&#039; an advanced advertising platform for brands and sellers, designed to boost visibility and sales through tailored campaigns. With features like real-time analytics, behavioral targeting, and full-funnel measurement, Jarvis empowers businesses to optimize ad spend and drive growth. ]]></description>
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<pubDate>Wed, 27 Nov 2024 00:55:52 +0530</pubDate>
<dc:creator>Team IFT</dc:creator>
<media:keywords>Zepto Jarvis, Zepto advertising platform, quick commerce advertising, real-time ad analytics, behavioral ad targeting, full-funnel ad measurement, advertising for small businesses, Jarvis ad solution, Zepto ad campaigns, quick commerce innovation, online marketplace ads, Zepto seller tools, Jarvis platform features, ad revenue in quick commerce, Zepto growth strategies</media:keywords>
</item>

<item>
<title>The Remarkable Journey of McDonald&amp;apos;s: From Humble Drive&#45;In to Global Fast Food Giant</title>
<link>https://indianfoodtimes.com/the-remarkable-journey-of-mcdonalds-from-humble-drive-in-to-global-fast-food-giant</link>
<guid>https://indianfoodtimes.com/the-remarkable-journey-of-mcdonalds-from-humble-drive-in-to-global-fast-food-giant</guid>
<description><![CDATA[ McDonald&#039;s is a global fast food restaurant chain known for its iconic golden arches logo and popular menu items such as Big Macs, French fries, and Happy Meals. It operates in numerous countries, serving millions of customers with its fast and convenient dining experience. ]]></description>
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<pubDate>Wed, 14 Jun 2023 13:28:16 +0530</pubDate>
<dc:creator>Sneha Kumari</dc:creator>
<media:keywords>Indian food times, latest news, news, news website, recipes, latest food trends, food trends, ift, McDonald&#039;s, story, lessons, learn, innovation, adaptability, customer preferences, sustainability, global expansion, branding, efficiency, franchise model, iconic logo, convenience, technology, customer experience</media:keywords>
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